9 Keys: An Introduction

9 Keys: An Introduction

Self-Paced: for anyone who wants to get an introduction to the concept of 9 Keys.

About this course

This course is designed for anyone who wants to get an introduction to the concept of 9 Keys.

By the end of this course, you’ll be able to: 
• Describe how a subscription model is different from a traditional business model
• Identify each of the 9 keys 
• Explain why the 9 Keys framework is important for a subscription business

Prerequisites: None

The course is broken down as shown:

Module 1
History of 9 Keys
Topic 1: Introduction 
Topic 2: Traditional Products, New Business Model
Topic 3: Is There a Shift in Business?
Topic 4: What is the Cause of This Shift?
Topic 5: Subscription Economy vs. Traditional Business Models
Topic 6: Change is Not Easy
Topic 7: What Questions are Businesses Asking During This Shift?
Topic 8: Is There a Blueprint for Success?

Module 2
9 Keys to Subscription Business
A Blueprint for Subscription Business
Overview of the 9 Keys
Price
Acquire
Bill
Collect
Nurture
Account
Measure
Iterate
Scale
Summary
Check Your Understanding
Next Steps

 

Course30 minutes

  • Module 1
  • History of 9 Keys

    Topic 1: Introduction 
    Topic 2: Traditional Products, New Business Model
    Topic 3: Is There a Shift in Business?
    Topic 4: What is the Cause of This Shift?
    Topic 5: Subscription Economy vs. Traditional Business Models
    Topic 6: Change is Not Easy
    Topic 7: What Questions are Businesses Asking During This Shift?
    Topic 8: Is There a Blueprint for Success?

  • Module 2
  • 9 Keys to Subscription Business

    A Blueprint for Subscription Business
    Overview of the 9 Keys
    Price
    Acquire
    Bill
    Collect
    Nurture
    Account
    Measure
    Iterate
    Scale
    Summary

  • Check Your Understanding
  • Course Rating
  • Next Steps

About this course

This course is designed for anyone who wants to get an introduction to the concept of 9 Keys.

By the end of this course, you’ll be able to: 
• Describe how a subscription model is different from a traditional business model
• Identify each of the 9 keys 
• Explain why the 9 Keys framework is important for a subscription business

Prerequisites: None

The course is broken down as shown:

Module 1
History of 9 Keys
Topic 1: Introduction 
Topic 2: Traditional Products, New Business Model
Topic 3: Is There a Shift in Business?
Topic 4: What is the Cause of This Shift?
Topic 5: Subscription Economy vs. Traditional Business Models
Topic 6: Change is Not Easy
Topic 7: What Questions are Businesses Asking During This Shift?
Topic 8: Is There a Blueprint for Success?

Module 2
9 Keys to Subscription Business
A Blueprint for Subscription Business
Overview of the 9 Keys
Price
Acquire
Bill
Collect
Nurture
Account
Measure
Iterate
Scale
Summary
Check Your Understanding
Next Steps

 

Course30 minutes

  • Module 1
  • History of 9 Keys

    Topic 1: Introduction 
    Topic 2: Traditional Products, New Business Model
    Topic 3: Is There a Shift in Business?
    Topic 4: What is the Cause of This Shift?
    Topic 5: Subscription Economy vs. Traditional Business Models
    Topic 6: Change is Not Easy
    Topic 7: What Questions are Businesses Asking During This Shift?
    Topic 8: Is There a Blueprint for Success?

  • Module 2
  • 9 Keys to Subscription Business

    A Blueprint for Subscription Business
    Overview of the 9 Keys
    Price
    Acquire
    Bill
    Collect
    Nurture
    Account
    Measure
    Iterate
    Scale
    Summary

  • Check Your Understanding
  • Course Rating
  • Next Steps